Brief: To design a full colour, two-sided brochure promoting somewhere in New Zealand as a travel destination. I chose to promote the Kaikoura Coastal Campgrounds to show that you could have all the facilities of a campground, while still appearing to have the 'freedom camping' experience. My target market were families on a budget, divers and hunters who like to freedom camp, backpackers and campervan tourists passing through. I chose the 'Summer Camp' palette from Kuler as the colour scheme for the layout. My own photography was used throughout.
