This purpose of this project was to design and output a range of campaign items for a company, product or service. One of these was to be a non-2 dimensional item. I chose to promote a Family Fun Day at Ferrrymead Heritage Park, and decided to start with one main poster, and then base my other items from that. My target market was parents with young children and therefore, I envisaged a pop-up brochure that could be sent home with all preschool children inviting them and their parents to the event. Adshel posters would promote the event at bus shelters, as would posters around the city and advertisements in the local papers. Upon entry to the Park, parents would be given a map and programme for the day, as well as a Family Activity sheet with stickers and the chance to win an Annual Pass to the park. Postcards would also be available for purchase at the gift store.
Poster to be displayed around the city.
Adshel Poster for bus stops.
Envelope
Envelope and Brochure
Pop-Up Brochure
Family Activity competition with stickers and Annual Family Pass as prizes.
Advert on the second page in The Press
Souvenir postcards for the Gift Shop.
Programme with map and event timetable.
